The AdaRose Story
The AdaRose story is rooted in our founder’s professional experience in digital health and her passion for empowering people and teams to thrive.
The Heart of AdaRose
AdaRose is named after Lygeia's daughter Ada, and reflects a story of health ownership. When doctors told Lygeia that her newborn needed open-heart surgery to close a hole in her heart, Lygeia didn't just sign up. As an experienced patient advocate, and with intensive research and professional input, she and her husband chose to "watch and wait" instead—a decision their family is grateful for today.
That experience taught Lygeia that the biggest health outcomes rarely come from one big moment—they come from small, informed steps taken consistently. It's the same idea behind AdaRose: helping employees own their health in bite-sized pieces, built into the workday, so organizations and their people can thrive.
Our Core Team
Lygeia Ricciardi
Founder & CEO
Lygeia Ricciardi is the founder and CEO of AdaRose.
Lygeia has been at the vanguard of the patient and consumer engagement movement in both the public and private sectors. In the US federal government she launched and led nationwide pro-consumer programs and policies. She has also served as Chief Transformation Officer at Carium, a patient-centered telehealth company, and as a consultant, advisor, and board member to numerous organizations.
Lygeia has been named among the 30 Voices Transforming Wellness and has appeared in Forbes, Consumer Reports, the Wall Street Journal, C-SPAN, and NPR.
She holds a BA from Wellesley College and a Masters from Harvard. Lygeia lives in Washington, DC with her husband, two daughters, and a pair of Siamese cats.
Lygeia Ricciardi
Founder & CEO
Cezara Windrem
Chief Product & AI Officer
Cezara Windrem is AdaRose's Founding Chief Product and AI Officer.
Cezara has led innovation, digital transformation, product development, and strategy initiatives at the Milken Institute, Nestlé, and AARP. Throughout her career, she has built products and experiences that translate emerging technologies into meaningful behavior change, stronger engagement, and real-world impact at scale.
Cezara Windrem
Chief Product & AI Officer
Kaitlin Tabar
Customer Success
Kaitlin brings over a decade of experience in advertising and marketing leadership, having worked with both global agencies and boutique firms across a wide range of industries. She has supported Fortune 500 companies through campaign development, brand strategy, and product innovation, and now brings that expertise to AdaRose in service of our customers. As part of the Customer Success team, Kaitlin is passionate about helping people—from clients to collaborators—reach their goals. Her deep understanding of customer needs and strategic mindset make her a trusted partner in transforming stress into success for the AdaRose community.
Kaitlin Tabar
Customer Success
Jordan Mogck
Marketing
Jordan Mogck is a marketing expert who specializes in wellness. He helps AdaRose engage and retain customers and their employees through content strategy, newsletter sequencing, and visual design.
Jordan Mogck
Marketing
Michael Hatfield
Advisor
Mike is a technology pioneer and visionary. He has co-founded four successful tech ventures over the past 20 years: Cerent, Calix, Cyan, and Carium. Mike enjoys building high-performance teams that create disruptive and beneficial technology.
Mike is currently the Chairman and Co-Founder of Carium, delivering the next generation of advanced virtual healthcare technology. The Carium platform provides an end-to-end care journey that is person-centric, proactive, and efficient for care teams and the people they serve
Mike holds a B.S. in Electrical Engineering and Mathematical Economics from Rose-Hulman Institute of Technology and an M.B.A. in Finance from Indiana University. He lives in Northern California.
Michael Hatfield
Advisor
Laurent Guinand, Ph.D.
Advisor
As the founder and CEO of Aramis Advisors, Laurent helps create and accelerate economic value for companies through well-crafted and realistic growth strategies and applied implementation. With over 30 years of experience in management consulting, corporate strategy, and entrepreneurship, he has a proven track record of designing and building new revenue engines in diverse industries such as healthcare, financial services, non-profit, and wine and spirits.
Laurent Guinand, Ph.D.
Advisor
AdaRose Experts
Heather McKee, PhD
Heather is a behavioral scientist with 15+ years of experience in behavior change and health psychology, helping organizations build habits that stick. She has partnered with 100+ companies—including Lululemon, Unilever, and Starbucks—to design behavioral science-driven programs that boost engagement and outcomes.
Inna Sheyn, MD
Inna is a physician and healthcare expert with deep experience in enterprise strategy and digital health product leadership. She has scaled healthcare portfolios to $1B+ and built new products at the intersection of aging and brain health, bringing clinical credibility and strategic depth to employee health programs.
Nina Hersher
Nina Hersher is a globally recognized thought leader and highly sought-after speaker at the intersection of technology and wellness. She holds an MSW specializing in Digital Culture and Program Development and is the Founder of the Digital Resilience Lab, home of the Digital Resilience Certificate Program.
LaShone Wilson
LaShone is a certified health and wellness coach, reflexologist, and mindful living teacher who helps organizations reduce employee stress and enhance well-being through holistic practices and behavior change.
Elizabeth Owens, MS, CNS, LDN
Elizabeth is a functional nutritionist with 15 years of clinical practice and a decade of leadership in higher education. She specializes in building the operational systems that help organizations deliver clinical and integrative health programs that support employee wellbeing.
Josh Funk DPT
Josh is a Doctor of Physical Therapy who helps employees move better, feel better, and perform better—for life. His focus is practical, lasting impact. His mantra: Be better than yesterday.
Gia Mariam Hasan, MS
Gia is a certified nutrition coach, integrative medicine coach, and mindfulness teacher dedicated to helping companies support employee well-being, resilience, and sustainable performance.
Guiding Principles
These are the underlying beliefs that power every decision at AdaRose.
Own your health
Personal behaviors shape health more than any other factor
Make it irresistible
People engage when something feels good—not when it feels obligatory
Make it easy
Simplicity drives participation, and participation is the foundation of impact.
Evidence-backed, Innovation-forward
Evidence shapes our decisions; curiosity extends them.
Good health is good business
Healthy employees and healthy company cultures perform best financially over time.