We Believe

Small steps can lead to big results

Wellbeing is both physical and mental

Health is social
The AdaRose Story
The AdaRose story is rooted in our founder’s professional experience in digital health and her passion for empowering people and teams to thrive.

Empowering Patients through Technology
Before founding AdaRose, Lygeia Ricciardi spent 20 years redefining how patients manage their health by influencing the design of nationwide policies. These resources ranged from hospital patient portals to smartwatches that help patients access their medical records, connect with each other, and use data to improve their health.

Surviving a Broken Heart
AdaRose is named after Lygeia’s daughter Ada, and reflects her story of health ownership. When doctors told Lygeia that her newborn baby needed open-heart surgery to close a hole in her heart, Lygeia didn’t just sign up. As an experienced advocate for patients, and with intensive research and professional input, she and her husband chose to “watch and wait” instead of surgery–a decision their whole family is grateful for today. But the path wasn’t easy.
With the decision about her daughter’s heart and managing other subsequent family conditions including cancer and mental health, Lygeia is familiar with the stress of being a caregiver. It’s often hard to know what’s right for a loved one, and it’s painful and scary to see them suffer. That stress plus the day-to-day care of loved ones takes its toll.

Self Care in the Midst of the Pandemic Lockdown
Like many of us, Lygeia experienced acute stress in the midst of the pandemic lockdown. Her tween/teen daughters were isolated and experiencing anxiety, her remote employer downsized, and she was surrounded by political upheaval in the midst of Washington DC.
To keep showing up as the strongest, best version of herself, something in her life had to change.

A Healthier Way to Work and Live
Determined to manage her own stress and isolation, Lygeia began integrating small healthy habits into her life, and reconnecting with people remotely. After experiencing the benefits of focusing on self-care, she started investigating how to help others do the same with her knowledge of patient engagement and behavior science. Working from home, she experimented with workplace wellness habits and changes, such as connecting with others regularly, incorporating exercise into her work day, and implementing mindset habits. The results exceeded her expectations. Instead of just managing her own wellness by following a self-care regime, she found ways to grow and thrive.

Irresistible Workplace Wellness
Using what she had learned from her wellness journey and experience as a leader in digital health programs, Lygeia sought to empower other workers. What if wellness could be integrated into the way we work and live, and be so intriguing and fun that you *wanted* to do it? This vision was the catalyst for the creation of AdaRose. She began to draw on evidence-based research in behavior change to build unique wellness programs for remote and hybrid teams that engage employees both on and offline with wellness kits mailed to their homes.
Today, AdaRose is proud to move the needle in corporate wellness by helping employees thrive with programs integrating personalized micro-breaks, cutting-edge wellness techniques, kits by mail, and actionable analytics to help employers minimize employee stress, forge social connections among co-workers, and boost productivity.

Empower Your Employees to Feel and Perform their Best
We invite employers to reach out and discover how their teams can benefit from using AdaRose’s workplace wellness programs. Why not make a healthy, connected team your competitive advantage?
AdaRose Wellness Experts

Gia Mariam Hasan. M.Sc.
Gia is a certified nutrition coach, integrative medicine coach, and mindfulness teacher dedicated to helping companies support employee well-being, resilience, and sustainable performance.

Helena Workneh, PT, DPT
Helena is a Doctor of Physical Therapy and licensed physical therapist and certified yoga instructor who helps companies boost employee well-being through movement, mindfulness, and self-care—reducing pain and enhancing performance.

Josh Funk DPT
Josh is a Doctor of Physical Therapy who helps employees move better, feel better, and perform better—for life. His focus is practical, lasting impact. His mantra: Be better than yesterday.

LaShone Wilson
LaShone is a certified health and wellness coach, reflexologist, and mindful living teacher who helps organizations reduce employee stress and enhance well-being through holistic practices and behavior change.

Nina Hersher
Nina Hersher is a globally recognized thought leader and highly sought-after speaker at the intersection of technology and wellness. She holds an MSW specializing in Digital Culture and Program Development and is the Founder of the Digital Resilience Lab, home of the Digital Resilience Certificate Program.

Israa Nasir, B. Sc, MA
Israa is a licensed therapist with a decade of experience in both clinical and digital health sectors. She specializes in integrating innovative technologies into mental health care, enabling organizations to enhance employee well-being, reduce stress, and increase productivity.

Toni LaHaye, BSc
Toni is a licensed esthetician with more than 15 years of experience collaborating with national skin care brands. She views skin care as self care, enhancing employee well-being through virtual spa sessions that reduce stress and enhance team bonding.
Our Core Team


Lygeia Ricciardi
Founder & CEO
Lygeia Ricciardi (lygeia.com) is the founder and CEO of AdaRose.
Lygeia has been at the vanguard of the patient and consumer engagement movement in both the public and private sectors. In the US federal government she launched and led nationwide pro-consumer programs and policies. She has also served as Chief Transformation Officer at Carium, a patient-centered telehealth company, and as a consultant, advisor, and board member to numerous organizations.
Lygeia has been named among the 30 Voices Transforming Wellness and has appeared in Forbes, Consumer Reports, the Wall Street Journal, C-SPAN, and NPR.
She holds a BA from Wellesley College and a Masters from Harvard. Lygeia lives in Washington, DC with her husband, two daughters, and a pair of Siamese cats.

Lygeia Ricciardi
Founder & CEO

Michael Hatfield
Advisor
Mike is a technology pioneer and visionary. He has co-founded four successful tech ventures over the past 20 years: Cerent, Calix, Cyan, and Carium. Mike enjoys building high-performance teams that create disruptive and beneficial technology.
Mike is currently the Chairman and Co-Founder of Carium, delivering the next generation of advanced virtual healthcare technology. The Carium platform provides an end-to-end care journey that is person-centric, proactive, and efficient for care teams and the people they serve
Mike holds a B.S. in Electrical Engineering and Mathematical Economics from Rose-Hulman Institute of Technology and an M.B.A. in Finance from Indiana University. He lives in Northern California.
Michael Hatfield
Advisor

Heather McKee, Ph.D.
Behavior Change Expertise
Dr. Heather McKee is known as Europe's leading lifestyle behaviour change specialist, keynote speaker, and founder of drheathermckee.co.uk
Having studied health behaviour change psychology for 10 years, her mission is to offer a sustainable, evidence-based alternative to an industry saturated with quick fixes and fads.
Globally she has worked with over 100+ companies in 15+ industries to design digital health products and deliver keynote talks. Past clients include lululemon, booking.com, Starbucks, Rituals, Unilever, HSBC, and Sainsbury's.
Dr. McKee’s research has been published internationally in leading academic journals, as well as featured in Time magazine, Vogue, Huffington Post, The Times, and LA Times.
Heather McKee, Ph.D.
Behavior Change Expertise

Laurent Guinand, Ph.D.
Advisor
As the founder and CEO of Aramis Advisors, Laurent helps create and accelerate economic value for companies through well-crafted and realistic growth strategies and applied implementation. With over 30 years of experience in management consulting, corporate strategy, and entrepreneurship, he has a proven track record of designing and building new revenue engines in diverse industries such as healthcare, financial services, non-profit, and wine and spirits.
Laurent Guinand, Ph.D.
Advisor

Maddie Batchelder
Product Development
Maddie focuses on designing and developing AdaRose’s products and programs.
She holds a BA in Public Health from UC Berkeley, with a minor in Spanish, and is pursuing a Master of Public Health (MPH) in Health Management with a Concentration in Leadership at the Harvard School of Public Health.
Maddie’s work experiences include private sector and non-profit roles. Most recently, she was a consultant at Cloudmed, which helps hospital systems maximize healthcare outcomes.
Maddie Batchelder
Product Development

Marcy Ewald
Technology Strategy
Marcy Ewald is an experienced startup executive who loves new ideas, smart people, and uncharted territory.
Marcy plays the roles of producer, designer, and project manager for the technical parts of AdaRose's programs, giving strategic guidance that aligns with the latest industry developments.
Marcy's experience includes co-founding ThinkNible a software development agency, and roles at companies including AspireLabs, Aspire Company, and Navigant. Marcy has also served as a Mentor and Fellow at Compass Partners, and a Branch Manager at IvyInsiders Test Preparation. She holds a BSBA in Accounting and Finance from Georgetown University McDonough School of Business.
Marcy Ewald
Technology Strategy

Pari Baker
AI and Engineering
Pari Baker is a software engineer and developer with expertise in the application of AI. He focuses on high-level system design, architecture, and overall software development in order to help AdaRose personalize employee wellness journeys. Pari's experience includes roles at ThinkNimble, The Glover Park Group, and Solimar International. He holds degrees from American University and Falcon School Nicosia.
Pari Baker
AI and Engineering

Kaitlin Tabar
Customer Success
Kaitlin brings over a decade of experience in advertising and marketing leadership, having worked with both global agencies and boutique firms across a wide range of industries. She has supported Fortune 500 companies through campaign development, brand strategy, and product innovation, and now brings that expertise to AdaRose in service of our customers. As part of the Customer Success team, Kaitlin is passionate about helping people—from clients to collaborators—reach their goals. Her deep understanding of customer needs and strategic mindset make her a trusted partner in transforming stress into success for the AdaRose community.
Kaitlin Tabar
Customer Success